Visa's Olympic Ad

From a Visa print ad: "Maybe it's not where an athlete's from that makes us root for them. Maybe it's not the flag on their back, or the anthem that we hear when they win that makes us cheer. Maybe it's simply that they are human. And we are human. And when they succeed, we succeed."

Interesting theory... I'm wondering if there's a Visa corollary, since we're usually rooting for one or two athletes in a field of eight to ten. So, if the athlete we're rooting for doesn't succeed, does that mean we personally don't succeed?