Food Trucks

Last night, I attended the SMCDC event at Edelman downtown

in DC. The focus was on food trucks.

 

Observations:

• From the marketing standpoint, they seem to be surfing the wave of
being first.
• No formal marketing program - "currating" the community that they have.
• Partnerships only if beneficial.
• They don’t want to feel too corporate.
• Don’t use too much in tools.
• Key element appears to be managing/growing community.

I asked a question about saturation - is there a network effect of having more food trucks apear, or is there a limited market?

The Big Cheese and Cupcake truck synergistic, goingsomewhere together.

Reference to owners with 4 trucks (taco truck) starting to have overlap.

Traditional media will be tougher as there are trucks - is there a novelty in the third cupcake truck?

Truckeroo "activates spaces" 25k people to a location.