WOM Slam 5

I participated in Jeremy Epstein's 5th WOM Slam on Wednesday. It was the first one that I was able to attend, and was an enjoyable experience. Jeremy does a great job of summarizing the event.


Basically, the attendees were divided into teams of 4 to 6 people, and had most of dinner to figure out WOM tactics for Microsoft's local division. From a participant standpoint, it was great fun getting to interact with other smart marketers, brainstorming tactics that could be put into play immediately for the client. And, from a sponsor's viewpoint, I can see where it's highly valuable, immediately getting thirty or so people, and their varied experiences, to focus on their current issues.

I was also impressed by Jeremy's ability to orchestrate the event, while simultaneously capturing video and audio to document it.

B2B social marketing

Jeremy Epstein has a nice post out about the ROI on B2B social marketing. He's also got one coming on B2C, that I'm especially curious to see. He and I had had a long discussion on the topic when I was at the Discovery Channel Store, and he's really proving out a lot of the points he made then.

WOM Slam

Congrats to Jeremy on a successful WOM Slam... I'm hoping he'll post the details soon - it's a great idea.