Top 10 list from Social Media Day

I spoke yesterday at the DMAW Optimizing Social Media Day in Washington yesterday. Several people had asked for my top 10 list, which wasn't part of the planned presentation. It follows:

1. Play to your strengths
2. Sell internally
3. Decide on an online personality
4. Empower people
5. What's the worst that can happen
6. Find the right places to monitor
7. Money doesn't solve every problem
8. Lists work well, and are authoritative
9. Ask people to do something
10. Everybody loves a secret/free gift/inside knowledge

More to come, including my takeaways.