Marketing consistency at Lunch

I've mentioned marketing consistency on this blog many times.
A quick example from lunches recently.

Au Bon Pain - allegedly a premium lunch experience, with "artisan bread" and higher end ingredients.
Reality - across the street from Cosi, sandwiches are slightly smaller, several dollars more, and the people behind the sandwich counter are less friendly.

Potato Valley - No expectations, but it's what you would expect. 30+ varieties of potatoes. And, they deliver. The potatoes are as stuffed as physically possible, with many different toppings. The slice of peach might have been overkill, but it's impossible to come away with a feeling other than "that's an extremely stuffed potato".