How to do a deal with Google. Good insight into how the world works there.
The inside story of Napster, in 20 minutes or less. Probably the key lesson: Test your assumptions before spending lots of money. Interview your potential customers. Understand what their top 10 problems are. Don’t try to convince them that you have a solution to a problem they don’t know they have. Take a survey of 100 potential customers. Ask them to list their top 10 problems, without prompting from you. If you don’t see your problem area listed…move on to another problem.