There are some great competitive monitoring tools that are available today.
I've set up two separate feeds on Del.icio.us.
One for those who have had positive experiences. http://del.icio.us/jgreene1333/lovesus
One for those who have had negative experiences. http://del.icio.us/jgreene1333/hatesus

I've got searches from BlogPulse and Icerocket saved in an RSS reader. In the course of a few minutes, I can see new postings, and save them to a set of bookmarks that I can share (and that others can contribute too).
Fun stuff!