I had just posted yesterday on tips for real estate agents. Coincidentally, I met a speaker today at a workshop, and she has a great article up, on 10 Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site I'd highly recommend it.
Josh Greene - CEO of The Mather Group, LLC - Online Reputation Management
CEO of The Mather Group, LLC. Online reputation, focused on SEO and Wikipedia.
2 Comments:
I recently visited several real estate developer web sites to find out more information about their properties. While the sites were slick they contained very little information about the properties, or even the company.
At best there were floor plans and artist sketches of what the property would look like (this was mostly new construction). One site had an animated video fly-over. I gather from the video there will be no trees, shrubs, or any other forms of natural organic landscaping within a ten block radius of the property. Not an image of an inviting community.
At worst the sites only had a form to request more information. Four of these worst sites actually bounced my request form back to me as undeliverable mail. Have these companies gone out of business? Or are they demonstrating what tenants can expect for customer service? I must say that out of about ten sites one did in fact mail me an information packet, it even contained information that was not on the web site. I suppose competitive issues prevented them from placing all the information on the site. Nothing was received from anyone else.
Pulling people in is nice, knowing how to treat them once they come is better.
Gosh, Josh, I think I was at that same workshop.
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